Our offer
Documents
| Don't call it Schnitzel |
|
Our collective lunch is a tradition in this law firm since over 10 years. Sometimes we worry about impending CERN-Armageddon. Today we only discussed slogans. »Don't call it Schnitzel!« is the slogan of Tillman's for their new product: a cutlet/schnitzel for the toaster. The idea is not wholly new. A similar slogan made the round in the 60s: »Never call a Chiquita only banana«. Chiquita is a banana. We only mention this because a young colleague asked whether »Chiquita« is the name of a day-care center (in German: KITA) in Obertauern (a ski resort). Ski-KITA...see? Those are the days when one begins to feel one's age. »Don't call it Schnitzel!« wirbt der Anbieter Tillman's für sein neuestes Produkt, ein Schnitzel für den Toaster. Ganz neu ist die Idee mit dem Slogan nicht. In ähnlicher Form gab es den schon in den 60er-Jahren: »Nenn' nie Chiquita nur Banane«. Chiquita ist eine Banane. Erwähnung soll das nur deshalb finden, weil ein Kollege sich danach erkundigte, ob »Chiquita« der Name einer Kindertagesstätte in Obertauern ist.Das sind die Tage, an denen man merkt, dass man alt geworden ist. |
From our range of legal services
You wish to protect your brand, slogan or logo? We can show you how to do it and register a trademark for you. Our fees: German trademark 350,00 €, Community mark 900,00 €. Real Life law
You are interested to know in which legal procedures we have taken part? Take a look at our case law library. Our participation in a case is marked with the logo
in the respective ruling guideline.